Search Engine Optimization (SEO) can be very frustrating, particularly when you’re trying to make your e-commerce website a success. However, if you know what to look out for, there are many SEO errors you can avoid.
Duplicated content
Duplicated content on eCommerce websites is a common issue. The problem is that search engines often ignore pages that are duplicates. Creating unique content will help you rank better in SERPs.
The best way to avoid duplicate content is to create unique descriptions for your products. These descriptions will help convert visitors. The descriptions should be interesting and unique.
Another approach to preventing duplication is to use product feeds. This will allow your eCommerce website to reach more people and minimize the amount of duplicate content you have on your site.
You can also consider adding noindex, nofollow meta tags to your URLs. These are used when a page cannot be redirected or deleted. Using these tags can prevent the search engine bots from indexing duplicate versions.
Some ecommerce sites create a very complicated URL structure. This makes it difficult for search engines to crawl. If you’re able to find any issues with your URL, you can work with your SEO team to get them fixed.
404 errors
A well-designed 404 error page can keep your visitors on your website for longer. It also can increase conversion rates.
The key to a good 404 error page is simplicity. The page should be easily understood and include links that lead to information that is relevant to the customer. These pages should provide helpful information such as contact information, store locators, and product support.
A good 404 page can help you turn your customers’ experience around. It can redirect visitors to a more relevant page, and help them find their way back to the home page. It can also be fun and entertaining.
A 404 error page is an opportunity to show your personality and brand. You can also use the error page to strengthen relationships with your audience. You can use humor, creativity, and brand colors to make the message as fun and compelling as possible.
Another important thing to consider is how you use the page to nudge your visitors down the sales funnel. You may want to add a user guide or offer incentives to increase signup conversions. You can also display popular products to get your visitors’ attention.
Using high volume keywords
When you’re developing an ecommerce website, you’ll want to focus on high volume keywords. Using these keywords can help you boost your SEO strategy, establish credibility, and drive net traffic to your site. However, incorporating them into your strategy isn’t the only way to get the most out of these terms. You should also consider what volume actually means for your business.
Search volume is the average number of searches performed on a keyword per month. This figure is important because it can indicate how competitive the word is. In other words, a term with a lot of searches is likely to have a lot of related terms around it.
One of the more interesting ways to learn about the search volume of a term is to use a tool such as Google’s Domain Overview feature. This will let you know what people are searching for, both on desktop and mobile. You can also view rankings and impressions for your site.
Not creating a unique product description
Creating a unique product description is one of the most important aspects of an e-commerce business. Not only do you need to convince potential buyers to buy your products, but you need to also do so in a way that is consistent with your brand image.
Whether you are an e-commerce website owner or a manufacturer, it’s important to understand the impact of duplicate content. This can occur internally within your website, or externally with another website. When you publish the same content on both your site and another, you can actually hurt your rankings. It’s important to have a plan for managing and addressing these issues.
Not only can duplicate content on your website hurt your search engine rankings, it can also hurt your authority. To fix these problems, you should consider using a rel=”canonical” tag. This will make it clear to search engines which version of the page you want to appear in their results. You can also include links to related products or categories on your website, which can build internal linking and increase your search engine rankings.
