When trying to rank for keywords, you need to have a variety of options to choose from. Exact Match Domain Names (EMDNs) are among the best ways to do this, but it’s important to know that these types of domains can be expensive. If you want to get the most bang for your buck, consider utilizing a Partially Match Domain Name. This means that you can register several domains with similar names, which will help you gain more traction for your startup.
Partially match domains
Exact match domains or EMDs were a popular SEO strategy for many years. They were a sure fire way to achieve high rankings on Google. But in 2012, Google updated its algorithm to penalize sites that used them improperly.
The update made it more difficult to use exact match domains to rank well in search engine results. Instead, businesses must use other tactics to get high rankings. Those techniques include using quality content and gaining backlinks from other sources.
EMDs, however, can still work. If you’re considering investing in one, be aware that you need to have a relevant URL. If your topic is irrelevant, you won’t see any improvement in your site’s performance.
Previously, an EMD was considered a surefire way to achieve top-of-page ranking on Google. But with modern SEO tactics, a good domain name is no longer enough to guarantee high rankings.
In fact, the latest updates have devalued EMDs. In addition, a domain that includes only part of a keyword may not be as effective as a domain that includes both the keyword and location.
Boost your SEO
If you are looking for a great way to boost your SEO, consider investing in an exact match domain name. These types of domains have been known to deliver excellent rankings in the past. However, there are some drawbacks to this type of domain.
One of the major drawbacks is that exact match domains are expensive. While this might not be a concern if you are a startup, it can be a huge problem if you are using these to drive traffic to your site.
Another problem is that exact match domains can get you in trouble with Google. The search engine is already having a hard time identifying brand queries. And the more sites you have, the harder it is to keep your business within its guidelines.
The good news is that the keyword in your domain name is not as important as it used to be. The search engines will still look at how often your keyword is used on your page and what keywords you use in your anchor text.
Avoid black hat SEO
Black hat SEO is an attempt to game search engine algorithm to get a website to rank higher. However, these tactics can actually lead to a Google penalties. The results from these techniques can be devastating to a website’s performance. In many cases, a penalized site will lose traffic and visibility.
To avoid black hat SEO, focus on creating high-quality content and links that are useful and engaging. These strategies are less likely to lead to a Google penalty than black hat tactics.
Another way to avoid black hat SEO is by ensuring that you use keyword research. Keyword research can help you to find synonyms for your target keywords, as well as understand how your audience is searching for them.
Black hat SEO tactics include article spinning and clickbait. The latter involves generating sensational headlines, images, and content to increase clicks. These tactics can be done manually or using software.
Generating traction for your startup
If you’re looking to launch a startup, then an exact match domain name is a great way to get your website a lot of traffic. However, there are some considerations before deciding to make the move. The first step is to analyze the landing page to ensure that it’s optimized for the audience.
You can also take advantage of geolocations and keywords in your content to help Google know where to rank you. If your site has a strong brand presence, then this may even give you a leg up. In the long run, it’s a good idea to have multiple sites that you can optimize for different keywords. If you’re a tech company, for instance, you’ll want to be sure to explain your product to the target market before talking about clients and traction.
Another consideration to make is the quality of your content. The content should be well-written, and it should contain the keywords that you wish to rank for. If your website has similar keywords to others, it can create confusion. To avoid this, you should use a domain name that reflects the focus of your site.
