There are several ways to write a title for your website. One of the most important is to keep your title at about 55 to 60 characters long and to use keywords and pipe and hyphens to break up the text. Taking these simple tips will help you write a great title for your site and will help you gain more exposure for your business.
Keep it 55 to 60 characters long
As many SEOs know, your title tag is important. It is the name of the webpage and appears as a clickable headline for search results. It’s also important for social sharing. Your SEO can take a major boost by optimizing your title tags. You can do this with tools like SightSeer and Zyppy. But how long should your title be?
According to research by Moz, the optimal length is 55 to 60 characters. In addition, your title should be short enough to fit within the 600-pixel width limit of display titles in Google results. Your title should be unique, too, which can help to attract users to click on your link.
If your title tag is too long, it will likely be cut off. You can use a character counter tool to figure out how many characters you have left. For example, the second title – which is displayed with a full website name – cuts off after 42 characters.
Avoid keyword-stuffed business names
If you are thinking about listing your business on Google My Business, it may be a good idea to avoid keyword-stuffed business names in the title. This can help you rank higher and make the most of your listing. However, it’s important to note that it’s not enough to just add your listing to Google. You’ll need to provide good content that is relevant to the search query. If you don’t, it could have a negative impact on your ranking and branding.
One way to get around this is to add local referencing to your listings. This will add keywords to your name, location and activities on your business’ Google My Business page. This will be helpful in the short term, but it’s important to remember that you need to do this correctly. If your business is in Malaysia, for instance, you’ll need to add a local address such as “Selangor” in the listing’s description.
Break up the text with pipes and hyphens
When you’re trying to rank well for a search term, you want to break up the text with pipes and hyphens. You also want to have your brand name in the title, because your brand will affect your click-through rate. However, it is important to strike a delicate balance between these two things. So, what is the best way to go about it?
To be honest, it depends on how competitive your phrase is. If it is less competitive, you may want to put your brand name at the top. If it is more competitive, you can put it at the bottom. You can also use multiple titles to give your phrase more context. But remember, you have to keep in mind that Google likes certain separators and will rewrite your title if you use any of these symbols. The only symbol that they don’t like is the underscore.
You also want to make sure that you’re using numerals with reps, since this makes it easier for people to look at your page. Your product title should be at least 80 characters, which will work best on mobile.
