The 102-Point SEO Checklist

How to Do Competitor Website Analysis

Getting a website analysis done is the best thing to do if you want to know how your competitors are doing. You can do this by using a tool like Semrush, What Runs Where, or Ahrefs. All you have to do is type in your website address, and you will get a list of your competitors’ websites. You can see where they are ranking, and also what keywords they are ranking for.

SimilarWeb

If you’re looking to gain a better understanding of your competitors and how they’re doing, SimilarWeb is a good resource. It allows you to see how much traffic your competitors receive from different sources. You can also get a better idea of the amount of time users spend on their sites and how much engagement they’re having.

SimilarWeb uses an algorithmic engine that can capture public data from several websites. The resulting insights can help you figure out how your competitors are performing and where you can improve.

SimilarWeb has two versions: a free version and a paid one. It works with millions of websites and apps, and the company has offices across six continents.

While the free version offers the same analytics, the paid version offers more. The Pro version lets you analyze your competitors’ websites and mobile applications. It also shows you where they get their traffic, which keywords they use, and how much social media traffic they’re getting.

Ahrefs

Ahrefs is a leading SEO tool that helps you analyze your website’s performance. It consists of a suite of tools that help you identify keywords, check competitor rankings, and monitor website traffic. It also provides suggestions on how to improve your site’s performance.

Competitor website analysis

The company’s keyword research tool is called the Keyword Explorer. It allows you to research keywords for up to 10 search engines at once. You can then create a CSV file with the keywords. The site also offers a YouTube channel with SEO material.

Ahrefs’ SERP search tool lets you check rankings on any page, regardless of location. You can filter results by estimated value in dollars, search volume, or keyword difficulty. You can also set up alerts for your keywords, and Ahrefs will send you notifications when your competitors change their backlinks.

WhatRunsWhere

WhatRunsWhere is an ad intelligence tool that offers data on advertising, networks, and creatives. It can help you prioritize your ad efforts and buy display advertising more effectively. This allows you to spend less on media decision making and boost revenue growth.

Its ad tracking features include the ability to see what competitors are buying, and to see which ads are working best. WhatRunsWhere also provides access to a wide range of ad networks and publishers. The platform allows you to see which sites and keywords are driving traffic to your website, and which aren’t.

Among the dozens of tools on the market, WhatRunsWhere is a standout. In addition to its ad tracking features, it also offers third party monitoring. This lets you check your competitors’ sites to find out how they’re stealing your customers.

Buzzsumo

If you want to find out how your competitors are performing on social media, Buzzsumo is an ideal tool for you. It can help you find out which content is most shared and what content is most engaging. It also gives you real-world data to help you make decisions about your own content strategy.

For a full competitor analysis, you will need to gather information from various sources. You will also need to create a spreadsheet that details the strengths and weaknesses of your competitors. While Buzzsumo is a great tool for this, you may want to consider some of the other tools.

SEMrush is one of the best SEO tools you can use. It has a slew of features, including link building, content marketing, and competitor research. It is also a great tool for discovering keywords.

Semrush

SEMrush competitor website analysis is a powerful tool that can help you identify and analyze your top competitors. You can use it to see how your competitors are ranking on the search engines, how much they spend on keywords, and where they rank for the keywords you’re targeting. It also lets you see how your competitors are engaging their audiences. You can use the information gathered to determine which sites are winning.

You can access the Competitors tab on the Traffic Analysis tool to see who is bringing visitors to your website. The report reveals how many people are viewing your site, how long they’re spending, and where they’re bouncing off your site. The tool also shows you which pages your competitor’s visitors are viewing most often.