Search Engine Optimization (SEO) is a powerful tool that can help your website get found online and rank high on search engines. However, the process of SEO can be difficult to get right. It requires a lot of time and effort to use SEO to its fullest potential.
Google is responsible for most search engine traffic in the world
Google is the world’s largest search engine, responsible for more than 80% of all web searches. The company handles trillions of web searches each year. Its total search index contains hundreds of billions of pages, including millions of books from major libraries.
During the start-up phase, Google’s growth was phenomenal. The average person would use the service three to four times per day. In 2005, Google’s share of all online searches in the United States was approximately seventy-five percent. By 2008, it was close to ninety percent.
Although the growth rate of Google’s search volume has begun to slow, it has remained dominant for many years. In December of 2012, the search engine had a total of 114.7 billion searches. This equates to 1.2 trillion searches each year.
Page titles rich with keyword phrases
Keyword-rich page titles are a good way to improve your search engine ranking. However, they are not the only key to achieving SEO success. You must also use keywords in other parts of your content.
A well-written meta description is another important aspect of SEO. You can use it to increase click-through rates and describe the benefits of your product or service. The goal is to have a descriptive and informative meta description, and then link to it from your site.
It’s also a good idea to include a call-to-action. Google uses this to measure click satisfaction. Your call-to-action should match the intent of the searcher.
Alt tags
When it comes to search engine optimization, the Alt tag is an important tool. The Alt tag is a small bit of HTML code that can help search engines index your pages more accurately. It can also increase your ranking on the results page.
The alt attribute is an important part of SEO, especially when you want to improve accessibility for visually impaired users. If you’re going to include this in your website, make sure you’re doing it right. It’s not something you should overdo.
When you’re optimizing your site for search engines, you should be doing everything possible to ensure that your visitors are able to see your content. This includes creating descriptive text for your images.
Schema
Schema is a markup format that can be used by webmasters to enhance search engine results. Typically, it can be found in product/service listings, news articles, and other places on a site. It helps search engines understand what a page is about and translates the content’s flow to the search engine.
There are several types of schema. Some of the more popular are offer, service, and review. For instance, an offer schema will display a price, whether or not an item is in stock, and other information. A service schema will indicate how a certain service is provided.
It is important to note that not all schema updates will produce rich snippets on SERPs. In order to see whether your code is ready for rich results, consider using a tool such as seoClarity. This tool will give you a quick and easy way to check the quality of your code.
Branded queries
Branded queries are keyword searches that contain the name of a brand or a product. These searches are different from unbranded keywords, as they have a higher click through rate.
Unlike unbranded queries, branded queries have a lower average difficulty level. This can be beneficial for marketers since it allows for a larger margin of progress.
Google offers several tools to monitor branded keywords. You can use these tools to help determine how branded search traffic is impacting your business. This information can help you improve your conversion rates. You may also want to consider launching a social media campaign to drive branded search traffic to your site.
Technical SEO for larger, more complicated sites
If you have a larger or more complicated website, you can make the most of your digital marketing efforts with technical SEO. Technical SEO involves making your website easier to navigate for search engines. You can also use it to improve your organic rankings. However, getting started can be difficult.
There are five primary areas of technical SEO you can tackle. All of them require a basic understanding of HTML and CSS. Some even have a few plugins that make the process easier.
Site structure is one of the most important aspects of technical SEO. This is because it enables the search engine bots to index your webpage properly. Moreover, it informs Google which pages are important.
