If you’re interested in starting an article marketing campaign for your website, there are several things you need to know first. These tips will help you maximize your efforts and get the results you want.
Headlines
Headlines are a crucial element in your content. They can grab attention, get readers to read more, and even start a conversation. It’s important to know which ones to use and which ones to avoid.
Headlines need to be concise and in good taste. They need to be relevant to your industry, speak to your audience, and give the right information. Your marketing people can help you with this.
The best headlines offer a question or hint at the main point of your article. They should also be simple and not try to be cute. They should also link to the rest of your content, so that readers can learn more.
Some headlines are better for getting social shares than others. Some even increase organic traffic. In addition, some can even detract from your content.
Using a bracketed description, for example, can increase conversion rates by 112%. It also helps your article not to be shortened in search results.
It’s also a good idea to ask your readers which headlines they like. This will give you a better understanding of what they like and don’t like.
Keywords
Keywords are the words people type into search engines to find what they’re looking for online. These can help you define your website’s topics and increase your site traffic. However, these are only part of your overall SEO strategy. Providing your visitors with valuable information also helps you rank higher on SERPs.
The best pages are the ones that are written for your users, not for search engines. Use an analytics tool to see what keywords people are typing into the browser to find your site. This will let you know which topics are getting the most clicks.
Another cool thing about this is it lets you see which pages are ranking for the same group of keywords. This helps you determine if your page is the top of the pack. You can also get some insights into which competitors your audience is most interested in.
You should also consider how your keyword selections relate to your overall SEO strategy. You want to find the keywords that will bring in the most qualified traffic, as well as those that will help you optimize your content and site structure.
The flywheel effect
The flywheel effect is a concept conceived by renowned leadership author Jim Collins. He describes the flywheel as a self-reinforcing loop that enables a company to build momentum. The key to this loop is to create a steady momentum through a process of incremental improvements.
According to Collins, a great company is built through an endless cycle of small wins. Each win adds up and accelerates the growth of the business. As the result, the organization improves faster than it would if the process was started with a single big idea.
In his book Good to Great, Jim Collins defined the flywheel as a positive feedback loop that consists of a chain of incremental improvements. The concept also calls for a strong commitment from employees.
While this might seem simple, a lot of businesses do not follow this concept. Instead, they implement programs without any real understanding of their impact. This results in the company not achieving its desired results.
