In this article we will cover the things you should look for when choosing the right local SEO company for your needs. We’ll look at mobile SEO and desktop SEO, how to review the companies you’re considering, and how to respond to negative reviews. We’ll also go over how quality companies evolve as Google makes changes to their algorithm.
Experience
A local SEO company can be a valuable asset for businesses. Using the right services and tools can ensure that your business ranks at the top of SERPs and in front of your ideal audience segments.
One of the most important services is keyword optimization. You can increase your rankings by incorporating certain keywords into your website content and titles. Google looks at these keywords to determine the context of a page. Adding keywords is not enough though. You need to make sure your page is UX optimized as well. This includes speeding up the page to make it more user friendly.
Another service is social proof. You can add social media links and reviews to your website to demonstrate your credibility. This will not only boost your Google ranking, but it will increase your brand trustworthiness.
Client reviews
If you are looking to get your local business noticed, then a local SEO strategy can be an effective solution. It helps your business gain visibility, relevance, and authority. Using a local SEO service can help your business achieve these goals, saving you time and money.
The best local SEO agencies will use a combination of local SEO tactics and keyword research to boost your rankings and increase traffic. The results can be seen in as little as six months, and you should always look for a company that offers regular reports to keep track of the campaign’s progress.
In order to maximize the potential of your local SEO campaign, you’ll need to identify the right keywords to use. This will improve the odds of your business appearing in local searches, leading to more conversions and increased income.
Mobile SEO vs desktop SEO
When you are searching for information online, you will come across two types of SEO: desktop SEO and mobile SEO. These two forms of SEO are different in many ways, but they are also similar. Both of them focus on optimizing a website for users. However, mobile SEO tends to target a local audience.
Desktop SEO focuses on a large, general public. It is aimed at converting an audience into paying consumers. A desktop SERP will have multiple listings. A mobile SERP has a smaller screen and offers fewer results.
Desktop and mobile SEO are both important for SEO, but they are also both unique. While a good desktop ranking doesn’t guarantee a high ranking on a mobile search engine, a great mobile experience does increase the chances of consumer recommendations.
Response time to negative reviews
Responding to negative reviews is an important customer engagement strategy. Not only can you turn a bad experience into a positive one, but you can also build relationships with your customers and establish a reputation for being responsive.
Consumers are more willing to trust online reviews. Nearly nine out of ten consumers have read local business reviews in the last year, according to the Consumer Review Survey. However, a gap exists between consumers’ expectations of when businesses will respond to reviews and what actually happens.
Businesses must respond quickly to negative reviews. If they do not, they will be missing out on opportunities to repair customer relationships, engage with customers, and improve their operations. The longer you wait to address a complaint, the more likely you are to turn a bad experience into a negative one.
Quality companies evolve as Google makes changes to its algorithm
In an industry dominated by a handful of players, Google has remained a cut above the rest. In fact, the company’s hefty investments in search engine optimisation (SEO) continue to grow. To keep up with the competition, Google has been experimenting with new and improved algorithms on a consistent basis. In addition to algorithm upgrades, the search engine giant has also been making moves to better engage its users. The company’s latest innovations include a revamped Map Pack and the launch of a new social platform called Google+.
While the company has not yet released official details, it is clear that it has invested some serious resources in improving the quality of its search engine. From a business standpoint, this is a good thing, especially considering the amount of traffic it delivers to millions of websites every day. Aside from the new Map Pack, there have also been some notable changes to the local search results. For example, some businesses have been forced to close for good, while others have received a new lease on life.
