When you are looking for information on the internet you need to be aware of the different types of search. These are: Transactional, Informational and Navigational. Let’s take a closer look at each type.
Navigational
A navigational search is a type of search that allows a user to find a website. This can be used as a means to find a product, a location, or any number of other things. The best part is that a navigational search is usually easy to use.
There are several types of navigational searches. These include the obvious ones such as looking for a product, brand name, or a store. There are also some less obvious options. Regardless of your business, you’ll want to make sure that your online presence is geared towards a navigational search.
A search query is a block of text entered into a search engine. The search engine uses this to produce a list of results. These results may have various details including page titles, descriptions, and tags. This information may be accompanied by a snippet that provides an address without having to leave the page.
Unlike a navigational search, a transactional search is a search made to buy. For example, you might perform a search for headphones in Nepal. The results page is going to be primarily eCommerce websites.
A Google patent discusses the algorithmic approach to determining a navigational query. It begins with an analysis of the search session. The search engine can determine the most important signals to look for.
Informational
Informational searches are the most common types of search queries on search engines. These are questions and answers for a topic or a general concept. People use these queries to learn about something or get the information they need to make a decision. These can be conceptual, procedural, or factual.
These types of queries can be targeted with content strategies. By creating informative and quality content, you can rank well in these searches. In addition, you can attract more customers to your website and increase your brand awareness.
In a transactional search, the user has a clear intent to purchase a product. For example, someone looking to buy a new laptop might type in “best buy laptops.” Using a keyword like this allows you to market your company, while ensuring that your company appears in navigational search results.
Informational search is also a very broad category. For instance, a person may look up “where is the nearest place to buy a car?” Or they may be interested in moving to a bigger city. Whether the user is researching a topic or gaining background knowledge, informational searches are a great way to connect with your audience.
If you want to optimize for these searches, it’s important to understand how Google and other search engines perceive the different types of searches. By understanding the intent of each type of query, you can create content that will resonate with your target audience.
Transactional
A transactional search is a search request that indicates a user’s intent to buy or perform a transaction. It can be used to locate stores, e-commerce sites, or brand names. It usually includes a purchase verb such as “buy” or “order”.
The best way to rank for these queries is through optimized product pages. By optimizing these pages, you can highlight product features, pricing, and service offerings. Having a well-optimized page can make it easy for potential clients to find your business and convert.
Unlike informational searches, a transactional query is usually accompanied by a number of ads. These sponsored listings provide visibility above the fold and take up a lot of space on the SERP. However, they are not the only way to improve your rankings.
Search engines also have the capability to show different types of content for each query. This can include blog articles, videos, and even actual company pages. These results are typically less controllable, but a high-quality, user-oriented piece of content can achieve a high ranking in search results.
While Google gives you many options for displaying your ad, it’s always a good idea to optimize your site and your content. This is especially true for e-commerce sites, which will need to pay special attention to transactional searches.
