Search Engine Optimization on your website is an important factor that determines how many visitors you will have. You can achieve good results by creating a site that is both user-friendly and appealing. To do this, you will need to consider the following factors: Title tags, Meta description, Schema markup data and uploading new content.
Uploading and creating new content
The best way to get your name in lights is to take a page from the gurus and start churning out the sharable content of your dreams. It is also a good idea to look for free content. Aside from the obvious suspects like LinkedIn, Slack, and Indeed, there are plenty of online community sites aplenty. Most of these communities are populated by friendly people that won’t mind if you poop on them or two. If your apprehensions are still intact, then take a stab at this one. The reward is a newfound confidence that you can be the best in your chosen field of interest without the usual price tag.
Meta description
Developing and optimizing your meta description is an important aspect of SEO. This can help you to boost your page’s rank in Google SERPs. A good meta description should be able to convince people that your site is worth checking out.
A good meta description can also improve your click-through-rate. The number of people who click on your site can make or break your rankings. It is therefore important to spend the time to develop a description that is effective.
Using natural language is a better way to convey information than using a search engine. Ensure that your meta description is a short and direct description of what the content of the page is about. The length of your meta description should be around 160 characters.
Title tags
If you are looking to increase your search engine optimization (SEO) and click through rate, it is important to focus on your SEO on website title tags. The quality of your title tag will determine your click through rate and rankings.
A title tag is the first thing users see when they visit your website. It should entice them to click on your page and is one of the most crucial SEO ranking factors.
A good title tag is user friendly and focuses on explaining the benefits of visiting your site. When it is written for your target audience, it will help you drive higher rankings.
Writing a compelling title tag requires proper formatting and research. It should include an accurate description of your content.
Schema markup data
It is possible to make your website more visible to search engines by adding structured data to its pages. The benefits include increased visibility, SEO, and more. But it’s important to implement it correctly. If you don’t, you may end up seeing no information or the wrong information.
Schema markup is a form of code that helps search engines better understand your website. The goal is to improve your website’s ranking and organic traffic. However, if implemented incorrectly, you could also get penalized. Fortunately, there are many tools available to help you.
Google provides a general test tool that can help you find out if your website is missing structured data. In the test, you can see rich results and snippets, as well as a list of the most popular page types.
Google Penguin Penalty
Google Penguin is one of the search engine algorithms that helps fight spammy backlinks. Penguin has a variety of functions, including devaluing links that aren’t natural. It looks at a site’s link profile in real time, and penalizes those sites that engage in black hat SEO techniques.
This algorithm was developed to help stop webspam, which is a practice that involves building spammy backlinks, or buying links. Initially, it only looked at incoming links, but recently it’s been extended to look at subpages as well.
In order to avoid Penguin penalties, you must monitor the changes that Google makes in its algorithm. Some updates aren’t going to affect your site, while others will. In the case of the latter, you may see your ranking drop. However, if you follow the right tactics, you’ll be able to recover quickly from your Penguin penalty.
