When conducting an audit of your SEO, there are a few things that should be checked for, such as internal links to low volume keywords, and whether your mobile page loads quickly enough. Having these checks done on your website can help you determine where your website needs improvement.
Google My Business Page
The Google My Business Page is the most important aspect of local SEO. The profile displays a listing for your business, complete with an address, category, business hours, and contact information. The information is also used to respond to geotargeted requests. It is a great way to generate more customers.
There are many ways to optimize your GMB profile. For instance, you can set special hours on holidays or create knowledge panels for branded searches.
However, one of the most effective ways is to link your targeted keywords to content on your website. This helps to improve both pages. The goal is to logically guide users to the content that they are looking for.
In addition to linking your target keyword to your website’s content, you should make sure to include that keyword in your title tag. The title tag is a snippet that appears on search engine results pages.
Structured data errors
Structured data is a great way to enhance your site’s SEO. It can help search engines understand your content better and can boost your site’s traffic and revenue. However, it can be difficult to implement. In order to ensure that your site is implementing it correctly, it’s important to check for errors.
The Google Rich Results Testing Tool is a great way to test your structured data. This free tool lets you enter your webpage and it will scan its code to identify any errors. If you find any, you can fix them. This tool also lets you see what data types you are eligible for and warns you if you are not.
If you have product review markup on your e-commerce website, you may find that some of your products have lower ratings than others. If this is the case, you may need to take manual action.
Mobile page load time
There are a lot of things to check in an on-page SEO audit. The first one to look at is whether or not your site is visible to Google. This can be a tricky issue. Using a tool like the Mobile Friendly Test, you can get an idea of whether or not your site is optimized for mobile users.
Another important item to look at is whether or not your site has an H1 tag. The H1 tag should contain your target keyword. You should also use on-page keyword optimization. The title tag is a good place to summarize the page information.
Lastly, you should check your site’s speed. If it takes longer than a few seconds to load, it can be bad for the visitor. It can cause your site to lose visitors and impact your rankings.
Internal links to low-volume keywords
Internal links are an overlooked part of a well crafted SEO strategy. They help search engines understand your site’s structure and relative importance. It also makes it easier for users to navigate your site. You might be surprised to learn that they can increase your traffic by up to 40%.
To help you determine which pages are worth linking to, use a service like Screaming Frog. You can also look at the links report in Google Search Console. The best part is that you can export these internal links for easy organization and filtering. You can also test out other SEO tools, such as Ahrefs and SpyFu, to get a feel for your website’s current performance.
The Screaming Frog interface lists a number of common warnings, which can be very useful. For example, it shows that a link to a Facebook page does not count as an internal link. In addition, you can see the most popular URLs on your site, including their titles and URLs.
Meta descriptions
SEO audit checklists are a great way to help your SEO efforts. They can identify gaps in your site’s optimization and provide you with techniques and tools to improve its performance. However, there are also a number of important details to keep in mind when completing an audit.
In addition to identifying problems with your website’s SEO, a checklist can also help you optimize your meta descriptions. This type of description appears on Google’s SERP and helps visitors form an informed opinion of your page. Having a well-written, unique, and intriguing description can lead to increased organic traffic.
Meta descriptions should also include your primary target keyword. These descriptions appear in front of your title in the SERP. If your meta description includes the same wording as your title, it can negatively affect your rankings. This means that you need to make sure that you are displaying a descriptive, unique description for each page.
