If you are trying to get a press release back-bait related to your product or service, you may be wondering whether or not it is even possible. The fact is, if you can write a great press release with a killer back-bait, then you can definitely get some back-baiting done. But there are a few things to keep in mind when writing your own press release.
Write for your audience
When it comes to writing a press release, you need to do more than just create a pretty piece of text. Creating a compelling piece of content will help you connect with your target audience in the right way at the right time. There are many types of press releases, from press releases for small businesses to news releases for major brands. Some of these are created to impress while others are created to garner media attention. Regardless of the type of release you are creating, there are several best practices you can apply. Here are some:
It goes without saying that the content you are releasing needs to be relevant. You can’t expect your target audience to read your news release if it is boring, so take your time and write a good one.
Target your audience
When you write press releases, it’s important to identify your target audience. By doing so, you can help your business reach new customers and increase sales. You can also use this information to create more effective CTAs and redesign your website.
You can learn more about your target audience by conducting surveys and by interacting with them on social media. By doing so, you can get to know their lifestyles and habits. This information can help you predict their purchasing behavior.
If you’re in the business of providing solutions for consumers, you should write press releases that highlight your product’s benefits. This can increase traffic to your website and boost your sales. In addition, if you want to build a reputation as a reliable company, you should include your phone number and email address. You can also include subheadings so that readers can find the relevant information they need.
Once you’ve determined your target audience, you’ll need to write press releases that appeal to them. You can do this by making sure your headline is clear and your content is succinct. In addition, you should provide products and services that your target audience needs. These can include products that make life easier or help them with a particular task.
PR Web vs. PR Newswire
When it comes to back-bit related press releases, there are two major players: PR Web and PR Newswire. These services offer different packages, payment methods and features. They are both easy to use and offer personalized service. But which one is better?
The first thing to consider is the price. PRWeb starts at $99. This means that it is a low-cost option. But its pricing goes up to $389 for more advanced plans.
On the other hand, PR Newswire charges $195 for each release. Depending on your plans, you can also send your press release to Yahoo, Bing, and many other search engines. You can also target your audience by geography.
Both PRWeb and PR Newswire are owned by Cision, a newswire and publicity services company. However, PRWeb’s distribution is direct over the Internet. This gives you the opportunity to distribute your press release to more than 200 media outlets.
Both services have professional PR support and experience in editing and distributing press releases. In addition, they offer five different distribution channels. Depending on your needs, you can choose to submit your release to more than 4,000 media outlets.
