When you’re writing an email newsletter, it can be difficult to know what to write about. It’s important to find ways to engage your audience and make them want to take action. Read on to discover 5 tips to help you craft your email newsletter.
Split testing your email newsletters to achieve your content marketing goals
A/B testing is a technique that allows you to optimize your email newsletter for the best possible results. This can include a higher open rate, a better click through rate, and more sales. You can use this strategy in a variety of ways, from a simple test of the subject line to a more complex split between the email’s layout and color. You can also get a feel for the way your audience responds to different types of emails.
The first thing you should do is determine the segments you want to test. This will depend on the metrics you need to monitor. You can do this manually or use a service such as Enchage.
Next, you will want to test different content, including the subject line, body text, and CTA buttons. You can even test different topics and offers. Remember, a large sample is the key to accurate results.
Identifying keywords before writing
Identifying and using the right keywords can make the difference between a sale and a cold hard cash cow. But how do you go about it? Fortunately, there are tools of the trade. In fact, there are more than a few nifty little software applications out there suited to the task. These can be found in the cloud for the most part, making them the most cost effective ways to conduct business.
A well-crafted ad can do wonders for a small business, and a slickly executed website is the best way to get your wares in front of the right eyeballs. As such, there’s no better time to hone your SEO skills than the present. Fortunately, there are numerous free resources that can help you in your quest for knowledge.
Creating a clear call-to-action
A clear call-to-action in a newsletter is a great way to make your readers want to take action. It’s also a good way to expand your email database. That’s why it’s important to keep your CTA button properly designed, written, and placed.
The most basic call-to-action in a newsletter should be a simple button that links to your landing page. This will help you increase conversions. However, you should also consider the area around the button. In particular, you should think about whether the color and layout of the button can improve its effectiveness.
Another way to get people to click on your CTA is to build a compelling story. For example, you can use imagery to help you build a sense of urgency. For instance, a company such as Backcountry sends out emails that are designed to entice readers to purchase a product. The end of the email features a button that invites shoppers to shop.
Understanding the intent behind a keyword or keyword phrase
The intent behind a keyword or keyword phrase plays an important role in the creation of content. Knowing this intent can help you create content that is more targeted and serves your audience’s needs. Using this knowledge can also help you achieve your digital marketing goals.
There are four different types of search intent. These include informational, commercial, navigational, and transactional. Understanding the different types of intent can lead to better content and website optimization.
Informational searches are used to learn about products or services. They often take the form of how-to articles or video tutorials. Google understands this intent, and displays the most relevant information.
Commercial searches are done for the purpose of buying. These searches may be for a new car, music concert, or fast food. These searches often have an advertisement in the top search results. These ads often feature Google Shopping.
