If you’re a small business owner, there are a lot of things you need to consider before implementing SEO. You should start by learning more about SEO and how it can help your company.
Technical SEO
For small business owners, the task of figuring out technical SEO can seem daunting. However, following a few simple guidelines can make sure your site meets the expectations of search engines.
In addition to providing a better user experience, you can boost your organic search traffic. A strong technical SEO foundation is important for a long-term traffic-generation strategy.
The architecture of your website is a major factor in SEO. It involves logical organization, content presentation, and the way you link your pages together.
It’s also crucial that your site is mobile friendly. A study by Geoff Kenyon found that sites with a load time of less than two seconds are nearly twice as fast as those that take three or more seconds. That means users will start looking elsewhere if yours takes too long to load.
A good technical SEO audit will reveal opportunities for improvement. For example, you may want to remove unnecessary Flash animation. Likewise, you could use newer image codecs to reduce the size of your page.
On-page SEO
Small business SEO is an important part of getting your website in front of potential customers. The process involves a number of steps, including keyword research, on-page optimization, and technical SEO. The goal of these efforts is to increase your website’s search engine rankings. It can also raise your brand awareness and authority in your industry.
Keyword research helps you find the most commonly searched terms for your product or service. This can be done with a variety of tools, including SEMrush, Surfer SEO, and Ahrefs. It takes into account factors such as search intent, competition, and how your page will fit into the web.
On-page SEO is a critical part of improving your organic ranking. It includes using high-quality content. It also incorporates keywords throughout the content to signal relevance to search engines. A web page’s layout is also important. Header tags can help break up long sections of text.
The use of social media can also amplify your SEO efforts. For example, you can share links on your social media profile or website. This can increase your website’s visibility and bring in more visitors.
Conversion tracking
Conversion tracking is a vital component of any marketing campaign. It allows you to measure the return on investment (ROI) of your efforts and determine the effectiveness of your keywords and other components of your paid media plan.
It can also be a helpful tool for small businesses. It allows you to track what happens when a visitor clicks on an ad or a link to your website. Whether it’s a sale, a lead or an inquiry, you can use conversion tracking to measure what’s working and what’s not. It can also help you figure out what to focus on in future marketing campaigns.
Google Analytics, Google Tag Manager, and Facebook Ads are all free tools that can help you track your conversions. These services provide analytics that are important to the success of your online marketing.
Conversion tracking is a must if you’re running a successful SEO campaign. It can give you a solid foundation to build your campaign on. It can also tell you the best ways to optimize your ad texts, keywords, and bids.
