SEO is the next big thing, and you need to know how to use it to your advantage. In this article I’ll cover some of the key techniques to use when working on your site’s search engine optimization, and show you how to monitor your progress with Google Analytics. You’ll also get an update on the new Google Hummingbird update, and how to use it to your advantage.
On-page SEO
On-page SEO is a vital part of any content strategy. You’re going to want to make sure that your web pages are optimized for both humans and search engine spiders. This means optimizing things like your meta description, page titles and content.
In addition to on-page factors, you’re also going to want to optimize your site’s speed. If your pages load quickly, you’ll likely see a boost in traffic. Google’s PageSpeed Insights tool can give you an overall performance score.
Aside from optimizing your website, you’ll also need to create content that people actually want to read. If your page doesn’t seem relevant to a person’s interests, they’re likely to click the back button. Creating content that’s well-optimized for both humans and bots is the best way to ensure that people keep coming back to your site.
While there are a lot of different elements involved in on-page SEO, the most important is probably the content itself. To create a well-optimized blog post, you’ll need to include a focus keyword in your title tag, meta description and alt text of at least one image.
Hummingbird
Hummingbirds have been innovating themselves for over 22 million years. They have evolved to depend on flowering plants, but they are not strictly herbivores. They eat insects to supplement their diet.
They have nine air sacs, two lungs, a lymphatic system, and a digestive system. These birds also have great vision and speed. They can move at speeds of up to 45 miles per hour. Their hearts beat between 225 and 1,200 times per minute.
Male hummingbirds defend their territories aggressively. They fight off other birds to claim the best mating areas. They also feint at other birds to knock them off their perch.
Their bills are flexible, and some species have shark-like serrations on their bill tips. Some have a long straight bill, while others have hooked beaks. Some species, like the thornbill, have decurved bills.
Hummingbirds are a family of 115 genera and 330 species. They live in the Western Hemisphere, but some species have ventured into the U.S. and Canada.
RankBrain
Google RankBrain is one of the many Google products that employs artificial intelligence. It is a machine learning algorithm that understands and processes search queries.
According to Google, RankBrain was first used on 15% of the queries in 2013. In 2015, it was applied to all queries, so it should be considered a part of the Google ecosystem.
RankBrain is designed to make the search experience better. It helps filter incoming information to focus on the most relevant results. It also helps Google retrieve more useful information. Moreover, it has the power to funnel highly qualified visitors from a myriad of keywords.
It’s no secret that SEO is a competitive field. However, it isn’t as cut and dry as it once was. There are plenty of new ways to get your page noticed, and RankBrain is just another tool in the toolbox.
RankBrain is an effective if not the best way to get your content in front of the right people. Aside from improving your page’s ranking, RankBrain’s primary function is to help improve user experience. It is able to track metrics such as click through rate and bounce rate. Similarly, RankBrain can identify the location of the end user.
Monitoring progress with Google Analytics
Google Analytics can help you monitor your SEO progress. The tool can provide you with statistics on how many people have visited your site. It also identifies patterns in user engagement. These statistics can help you identify problematic areas of your site. However, analyzing SEO results is not as simple as it seems. You will need to use the right segments and filters.
The first thing you should know about Google Analytics is that it is free. This means that you can sign up for a free account and begin analyzing traffic to your website. It can be used to evaluate sales, conversions, and return on investment.
You can also set goals and track your results. By creating custom dashboards, you can analyze your data without having to open the Google Analytics interface. It will also allow you to visualize your goals in relation to your current performance. Its goal tracking feature allows you to set your own goals for any metric and keep an eye on them.
