It doesn’t matter if you’re running your own small business or if you’re just starting out, it’s always important to know how to market your business. In this article, you’ll learn about how to optimize your website for local searches, how to find new customers, and how to build your network of advocates.
Finding new friends and advocates
Finding new friends and advocates is a tall order and a worthy undertaking for a small business. Luckily for the entrepreneur, the internet has made it easier than ever to reach consumers who are on the go. There is also no shortage of reputable online reviews, social media posts, and user generated content. The key is to identify the right advocates.
Using a customer feedback survey is the best way to start. Depending on the product or service being touted, a survey should be taken at least once a month. Getting a handle on the customer’s demographics will give you a leg up on future marketing campaigns. In addition, the customer may be more willing to share their experiences with friends and family. For example, you may be surprised to find that they are more than willing to recommend their favorite local restaurants. The secret of the hunk entails a bit of personalization and a judicious amount of patience.
The next step is to devise a strategy that will engender trust and foster engagement. This may entail a reward scheme, or a combination of both. The most popular types of rewards include cash or freebies, or incentivizing the purchase of a new line of products or services. For starters, you’ll want to focus on customers who are more than likely to become your biggest fans. If possible, keep a list of your top customers and periodically revisit them.
Optimizing your website for mobile
Optimizing your website for mobile can be a great way to boost your local market and gain more conversions. A responsive design means you can use one template and keep your content relevant across all devices.
You can test how your website adapts to different mobile devices. Google has launched the Mobile-Friendly Test tool, which analyzes your website and gives you a detailed mobile usability report.
If your website is not optimized for mobile, it can be a huge stumbling block. The first step is to identify and fix any issues. By using software tools or survey results, you can determine which areas need to be optimized.
Mobile users need a quick, easy-to-use site. Avoid cluttering the page with pop-ups, interstitials or pop-unders. Instead, use navigation bar buttons that are easy to press with a thumb.
Another important factor in mobile optimization is page loading speed. A slow-loading site can lead to a high bounce rate. Also, make sure your images are the right size. If possible, choose JPEG instead of PNG.
Another important aspect is the meta-title. Having a good meta-title on your mobile website can help boost user engagement. You should include a focus keyword in the title tag.
You should also add testimonials, case studies, and other real-life examples to your landing pages.
Optimizing your website for local search
Optimizing your website for local search can be a great way to increase traffic and conversions for your small business. However, it’s important to have a solid strategy before launching.
You can optimize your website for local search by improving its digital footprint. This includes the title tags, meta description, and URL. It also includes a consistent presence on social media and engaging with your local community.
Another step you can take is to improve your presence on the Google My Business listing. This allows customers to leave reviews on your website and can boost your SEO.
In addition, you should build customer reviews on Yelp. These reviews will help to boost your Google My Business presence and encourage more local business sales.
For your website to be optimized for local searches, you need to provide your contact information in a logical, concise format on each page. This will help to build trust among potential customers.
When analyzing your local keyword data, you’ll need to prioritize and implement high-volume keywords. You should include these in your website’s URL, header, and body.
You may want to consider hiring a small business SEO service to assist with this. This is particularly important for businesses without a lot of internal bandwidth.
