There are several things that you can do to improve the ranking of your video on Google. These tips include identifying the most popular channels in your niche, optimizing your title and description, and getting backlinks. In addition, you can also use transcripts to boost engagement.
Keywords in meta tags
When you want to improve your video ranking on Google, you should consider all aspects of your SEO strategy. This includes meta tags and copy. You can use the Wix SEO Wiz or another tool to help with these elements.
The title meta tag is a great way to let Google know what your page is about. Make sure the title matches your keywords. The meta description can also be a good idea, as it is a good way to tell users what they’ve found.
While the title and description are important, you don’t need to be a SEO guru to optimize them. A good rule of thumb is to have a title tag no longer than 60 characters and a description no more than 920 pixels long.
Optimize the title and description
The title and description play a major role in your video’s ranking on Google. This is a key component of a YouTube video’s success. You can improve your chances of achieving a higher placement by following some basic guidelines.
First and foremost, use a relevant keyword in the title. A video title needs to be as close to the user’s search term as possible. In addition, consider using a custom thumbnail for the best results. The better your video performs on Google, the more likely it is to be found by users.
Next, write a relevant video description. You can go for a long form description or just a few sentences for a shorter video. Make sure to include your keyword in the description, but keep it short and to the point. Providing a detailed description of your video will help it stand out in a sea of similar content.
Get backlinks
Getting backlinks is essential for improving your search engine ranking and boosting your web traffic. This will allow you to generate organic traffic and improve your website’s profitability. However, you need to know how to do it.
When you are working on your site’s search engine optimization, you need to find the right sources for quality backlinks. To do this, you will need to check out your competitors’ websites. If your competitor has links, reach out to them to ask if you can get a link from their website.
Guest blogging is one of the best ways to build a backlink. However, it can be time consuming. You should be looking for publications that have a high domain authority.
You can also get backlinks by collaborating with other video content creators. This way, you can boost the credibility of your own YouTube channel and gain organic traffic to your site.
Transcripts boost engagement by making content scannable
Adding a transcript to your video can increase website traffic and visitor engagement. Similarly, adding a keyword-rich description will improve your video’s searchability. The most impressive implication of this is that a keyword-rich description will also increase the chances that your video will show up on search engine result pages (SERPs) when people search for related terms.
Aside from making content more accessible, transcripts can provide a wealth of other benefits. First, a transcript provides clarity. Second, it allows you to repurpose your content. Third, it makes your content scannable. Fourth, it helps your viewers understand the message you are conveying. Finally, it can be used to promote your business.
As a result of these advantages, a transcript can be a huge asset to your company. It can be used for marketing, training, and other purposes. It can even be a valuable source of information for your staff.
Identify popular channels in your niche
If you want to get more video views on YouTube, it is important to identify popular channels in your niche. By doing so, you will gain a better chance of ranking your videos in the top search results.
The first step to finding popular channels in your niche is to research keywords. You can do this by using a free Chrome extension called Keywords Everywhere. This tool helps you find keyword variants and estimated monthly searches. Ensure that your videos use these keywords naturally in the titles, descriptions and tags.
The next step is to search for other YouTube channels in your niche and see how they optimize their video content. Check out their tags to see if they are using keywords and if they are using video tags. If they are, they are likely to be using good SEO practices.
