When you create content for your website, there are a number of tactics you can use to encourage people to take action. This includes offering a free trial or a bonus. This will help increase the number of people who convert and your conversion rate. You can also test out your content to see which elements are most effective.
Free trials increase conversions by 328%
The free trial conversion rate is a valuable metric that can help you analyze the effectiveness of your marketing efforts. It helps you to fine-tune the target audience for your product, and it shows you how well you’re onboarding users.
You can optimize your free trial conversion rate by implementing a few advanced tactics. These tips can increase your conversion rates by 328%.
The first step in optimizing your conversion is to create effective call-to-action (CTA) content. The goal is to position your product as a solution for a particular use case. When you do this, your product becomes sticky. This makes it easier to convert your free trial into paying customers.
Another way to boost your conversions is to implement a dedicated landing page. This keeps distractions to a minimum and increases the likelihood of a conversion.
You can also incentivize users during the trial period. This is a psychological tactic designed to generate dopamine hits in users. This can be done by offering incentives such as gift cards. However, make sure that your free trial offers a quality user onboarding experience.
Test every element of your call-to-action message
A call to action is what it is. It is a marketing tactic geared toward eliciting a quick reaction from a visitor to an offer. A good CTA should get your visitors to take the first step on your sales funnel. It is an essential part of any online business.
A successful CTA is a combination of clever design, smart copy, and a bit of luck. One lucky visitor can walk away with a free ebook, a free trial to a software package, or a new favorite podcast. The right combination of these components can lead to a significant conversion rate bump. The biggest hurdle is getting your CTA off the ground, but a small investment will yield huge rewards.
The key is to start early, and keep testing. A recent survey showed that one in seven CTAs fail to produce statistically significant improvement. To maximize your chance of landing a sale, repurpose your CTA into several variations, test them out, and then compare results.
Offer a bonus
The benefits of offering a bonus in your call-to-action content are many, including increased traffic, higher conversion rates, and greater profits. In addition, it also satisfies the customer’s desire to feel like they are getting their money’s worth.
This is particularly true for smaller businesses, which can often scrounge up a few extra bucks on the side. If you’re looking to grow your business in the next few months, consider incorporating a bonus into your content marketing strategy.
One of the most useful bonuses you can offer is a limited time promotion. You could give away a free digital product, or provide a discount on a paid service for a set number of days. You might also look into a service provider’s bonus program, which offers clients a discounted rate.
This is a nifty way to attract more customers and make sure they keep your name in mind. If you’re not quite ready for a full-blown giveaway, consider hosting a series of mini webinars to teach your customers how to use your newfound knowledge.
