When it comes to Local SEO for small business, there are a lot of factors to consider. A few of these factors include how your website is set up, whether you have an SEO-optimized Google My Business listing, and your customer reviews.
Local citations
Local citations can be one of the most important things you can do to increase your search engine rankings. They can also help you get more traffic to your website. The more local citations you have, the higher you’ll rank in the local pack.
The most basic information you need for a local citation is the name, address and phone number (NAP). The NAP should be consistent across all websites you list your business on. This will give Google and other search engines a good idea of what your business is all about.
You can also add business descriptions to your citations. These can help visitors understand what your business does and what it offers. The description should include the most important keywords you can think of. You should also make sure to include links to your website.
Google My Business listing
The Google My Business listing is a good way for a small business to promote its business online. It is free and provides a place for customers to find information about a company’s services. The more information you provide, the better off your business will be in the local search results. The following tips can help you improve your local SEO strategy and get the most out of your Google My Business listing.
The first step to getting started with your business’s Google My Business listing is to choose a business category. There are over 4,000 different categories to choose from. The category that is best suited for your business will depend on your industry.
When you select a business category, you will be presented with a list of special features. Some of these include the ability to respond to reviews and get analytics.
Website
Local SEO is a vital part of your business’s SEO strategy. It allows you to reach out to new customers, both online and offline. You’ll want to focus on creating a high-quality website with a user-friendly interface. You’ll also need to make sure that your business location is properly listed.
There are a lot of different local search tools that can help your small business get noticed. You can use Google’s PageSpeed Insights to check your site’s speed. This can reduce your bounce rate and give you a better idea of how fast your website will load.
You should also consider listing on neighborhood directory profiles. Not only will this build links, but it can provide valuable content to your local audience.
Another great tool for local SEO is the Google Business Profile. This is a free, simple form that you can fill out to promote your business. The profile is like a second website homepage. It can help drive organic traffic, as well as encourage people to leave reviews.
Interlinking to local content pages
One of the best ways to increase local traffic is to bolster your local SEO efforts with a well-designed website. While this sounds like a daunting task, it can be done if you’re willing to invest a little time and effort. With that said, a few key considerations are paramount to success.
One of the best strategies is to include a large amount of high quality content. This means you’ll need to make sure your page is well-optimized and that the content is both readable and enticing. In addition, it is a good idea to have an interlinking scheme in place. This will ensure that visitors don’t have to click through the entire site to get from A to B.
Another way to improve your SEO is to take advantage of the many free tools available online. These include neighborhood directory profiles and review sites. These can help build links and boost your search engine rankings.
Customer reviews
Customers reviews are a vital part of local SEO. They help you build your brand and generate sales. They also increase your visibility online.
A strong review profile can make you stand out in the local market. In fact, a Harvard Business School study found that a one star increase in reviews can boost your revenue by up to 10%.
In addition to boosting your ranking, reviews can help you build trust with your prospective customers. These reviews are often featured in local search results. The potential customer will be able to see the rating, photos and reviews of your products or services. They will then scramble to get the product or service from you.
While it is important to create a consistent stream of reviews, you should not overdo it. Some platforms may filter out your reviews if there is a sudden influx of positive feedback.
